Celebrating Africa Day with a rare African gemstone

Today it’s Africa Day 2019, and no gemstone is more symbolic of the beauty and mystery of this continent than Tanzanite – one of Africa’s most rare and precious gifts.The gemstone is not only incredibly beautiful, but it's also one of the best investments you will make; unique qualities that make a tanzanite extremely desirable in the 21st century. Tanzanite is an exceptionally rare and an extraordinary creation worth treasuring. The gemstone is only available on a 4km strip along the foothill of Mount Kilimanjaro making the supply extremely limited. Find out more fascinating reasons why you should buy a tanzanite in Cape Town before it’s too late:


Even though demand for tanzanite has grown since its discovery in 1967, the resources of the gemstone remain scares.

There’s only one known source in the world – Did you know tanzanite is only available at the foothills of Mount Kilimanjaro, in Tanzania?

It will never be available anywhere - Tanzanite was formed over a period of 500 million years due to the presence of Vanadium and other significant chemicals, combined with extreme heat and pressure. These unique conditions led experts to believe the chances of tanzanite forming anywhere else in the world to be extremely unlikely.

Demand is increasing and supply is decreasing – It’s believed that tanzanite will be depleted within 8-10 years. We’re currently living in a time where we are able to be first-time owners of tanzanite jewellery such as the Ayanda – Queen of Tanzanite collection. After the give time period, a tanzanite will become a precious heirloom, you can pass on from one generation to the next.


The blue hues of a tanzanite is extremely mesmerising and captivating anyone who gazes upon it.

A tanzanite debuts more than one colour - The gem is strongly trichroic, meaning if you look closely, a tanzanite will debut three colours; these colours are blue, violet and red. The different shades of blue, violet and red can been seen as light passes through the gemstone; each tanzanite will reflect a different colour depending on the angle it appears in.


The alluring beauty of a tanzanite has make it one of the most elegant and sophisticated jewellery creations of our time.

The purple-blue hues are electrifying – The unique colours of a tanzanite have made it one of the most sought-after gemstones of our time.

Tanzanite is simply a must-have -


Tanzanite is popular - The beauty of a tanzanite has made the gemstone one of the most sought-after gemstones of our time.

The demand contributes to the value – With only one known source in the world, a tanzanite the demand for tanzanite is increasing and the supply is decreasing.


Beyond the beauty of tanzanite - Did you know a tanzanite is the most valuable of all metaphysical crystals for spiritual exploration? The gemstone is set to bring together all aspects of physical power and communication. The gemstone’s magical properties are friendship and happiness.

A 1000 times rarer than a diamond, a tanzanite has become one of the most sought-after gemstones of our time. With only one known source available, the exquisite gemstone will not only retain its present value, but it’s expected to increase drastically as the supply rises. To purchase your very own tanzanite creation, view our wide variety of tanzanite jewellery in-store or online.

For more rare creations from Africa view our exclusive My Africa collection.

We invite you to visit our jewellery stores in South Africa, we look forward to welcoming you. Alternatively, please contact us for any queries or to request a quotation.